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Showing posts from March, 2015

digital migration

People should not be gullibly convinced that digital migration is jeopardizing any media personality or company in Kenya. The simple politics in it may make people believe that digital migration is a mountain we cannot climb. It all starts with a simple step; switching off the analogue and switching on the digital. Perhaps if Kenyans know this simplicity in this controversial matter, they might be in a position to really understand that there is no witch hunt on anyone and those in power are only making a mountain out of an anthill.   It is very true that local content belongs to local audiences for free and that foreign televisions should not broadcast local content for money without he consent of local broadcasters but there is a hidden agenda that most Kenyans are shielded from knowing; Media owners benefit from adverts and their aim is not to inform rather than sell the information to interested ‘buyers’. Yes the adverts that always comes before news or interrupts news n...